How consumers drive the packaging industry towards innovation
In today’s world where everyone is connected to the internet, there are so many ways for someone to find, review, and judge your product. With the new insights from McCormick’s Dr. Michael Okoroafor, VP of Global Packaging Innovation, I have been given a lot to think about. He says, “if the consumer doesn’t like what they see, they’re not going to touch it. If they don’t touch it, they’re not going to open it, and if they don’t open it, they won’t smell and taste it.” You have only a few seconds to grab someone’s attention. Like a beautiful flower to the honey bee. The laws of attraction are being used on your sub conscious much more than you could ever imagine. To the companies that aren’t playing the game, you now know why 90% of new products fail every year. The true challenge is to create a package that translates to a digital format.
Today’s shoppers go online first to find what’s available, choose an option, and then they’ll go to the store to buy it. If your packaging can be just as inviting online as it is on the shelf, then you are on the path to success.