Convenient & freshness packaging sway many to big-box store produce

Convenient & freshness packaging sway many to big-box store produce

Consumption of fruits and vegetables are on the rise, with 40% of consumers reporting they are eating more fresh produce.  Farmers’ markets provide a tempting alternative to the local grocery chain. For many, it feels safer and smarter to buy local and support the local producer. However, many large-scale producers are focusing on freshness by also offering local produce in convenient packaging.

Packaging plays a role in wooing customers to buying produce from big-box retailers because shoppers appreciate the added convenience of single serve packages, recloseable bags, and step-saving pre-cut options that the farm stands do not provide.  There’s a place for both options and consumers ultimately benefit. Freshness and convenience play a role in the buying final decision, and I know for our family, these are key factors.

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