5 Ways Creative Packaging Can Increase New Product Success
5 Ways Creative Packaging Can Increase New Product Success

There’s no doubt that packaging is powerful. Packaging can make the difference between a sale or no sale, so it’s vitally important to get it right. Here are some great tips for finding the packaging that increases your chance of success. 1. Describe the message you want the packaging to say to the consumer using…

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Sustainable packaging creates bottles from plants
Sustainable packaging creates bottles from plants

Beverage giant Coca Cola has decided to go towards a greener form of packaging. Using Paraxylene, the building block of PET, is a direct replacement for the petroleum based material currently used because it is made using plant sugars and increases sustainability. This has far reaching potential and we believe in doing whatever we can…

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Innovative edible packaging will greatly reduce waste
Innovative edible packaging will greatly reduce waste

The packaging industry produces billions of pounds of waste every year that end up going directly to the landfill after serving their purpose. Sara Risch, Ph. D wants us to think differently, she notes that in nature that are many different kinds of “packages” that keep their contents safe from the elements. She cites many…

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