Is healthy snacking throughout the day the new norm?
Is healthy snacking throughout the day the new norm?

Snacking and mini-meals are replacing the traditional “three-squares”, with up to 50% of Americans snacking two to three times a day.  Companies have responded with single-serve, portable options of “healthier” foods and packaging design teams will need to continue to address structure, convenience and shelf appeal.  On-package graphics are an increasingly important element in communicating…

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Unique “Oculto” packaging brings innovation to the glass bottle
Unique “Oculto” packaging brings innovation to the glass bottle

Founded in 1852, Anheuser-Busch is one of the largest producers of beer in America. Surviving the prohibition era by producing brewer’s yeast, malt extract, and even ice cream, they have stood the test of time. Fast forward to 2016, and they still are inventing new ways to make money, this time by creating an interactive…

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5 Ways Creative Packaging Can Increase New Product Success
5 Ways Creative Packaging Can Increase New Product Success

There’s no doubt that packaging is powerful. Packaging can make the difference between a sale or no sale, so it’s vitally important to get it right. Here are some great tips for finding the packaging that increases your chance of success. 1. Describe the message you want the packaging to say to the consumer using…

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Latest in skin-tight flexible packaging benefits consumers
Latest in skin-tight flexible packaging benefits consumers

A new type of skin tight packaging has been developed by WENTOPRO that extends shelf life and provide a very high barrier. This new material has a very high clarity which allows the consumer a better chance to be enticed by the shelf appeal of your products. The high barrier protects again contamination and leaks…

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