How consumers drive the packaging industry towards innovation
How consumers drive the packaging industry towards innovation

In today’s world where everyone is connected to the internet, there are so many ways for someone to find, review, and judge your product. With the new insights from McCormick’s Dr. Michael Okoroafor, VP of Global Packaging Innovation, I have been given a lot to think about. He says, “if the consumer doesn’t like what…

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Is healthy snacking throughout the day the new norm?
Is healthy snacking throughout the day the new norm?

Snacking and mini-meals are replacing the traditional “three-squares”, with up to 50% of Americans snacking two to three times a day.  Companies have responded with single-serve, portable options of “healthier” foods and packaging design teams will need to continue to address structure, convenience and shelf appeal.  On-package graphics are an increasingly important element in communicating…

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